Instagram Shopping expanded to more types of businesses & creators

With the new eligibility requirements, Instagram Shopping will be accessible to more brands and creators who want to sell their merchandise on Instagram.

The updated eligibility requirements are effective from 9th July in all countries where Instagram Shopping is supported.

Eligible creator accounts with products that comply with the Instagram Commerce Policies, and business operating from a domain they own, both of which who also pass the integrity checks will be able to sell on Instagram.

Brands and creators can use shopping tags to redirect people to their website to sell products and businesses in the US who are a part of the beta checkout program, can sell from within the app through in-app checkout.

Also Read: How to run Instagram ads without linking a Facebook ad account?

The sign-up flow will be updated to provide transparency for the types of businesses that Instagram Shopping supports. Businesses will be notified when they get approved after signing up for Instagram Shopping. Instagram will provide a reason if a business is not approved.

Newly signed-up businesses will be brought on board through the updated flow, and existing businesses will receive instructions for coming into compliance.

The new eligibility criteria will be extended to all Facebook-owned commerce surfaces in the future. The eligibility requirements can be viewed in the Help Centre.

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