Brands say, Until next time, Mahi & Raina!
As MS Dhoni and Suresh Raina announce retirement from international cricket, brand creatives crop up to commemorate the occasion, show affection.
Within hours, two well-known and well-loved male Indian cricketers announced retirement, giving rise to an outpour of emotions online. The powerful duo of MS Dhoni and Suresh Raina were bidding goodbye to international cricket. It was a momentous occasion for fans all over the world. Dhoni and Raina brand creatives became a key part of the conversations, propelling them forward.
While some brands concentrated on Dhoni’s journey, as his announcement came first, others talked about the dynamic duo and their successful partnerships. The focal emotional across posts was gratitude, a celebration of finishing in style and an ode to the end of an era.
Poses associated with cricket were a common feature and so was the number 7, Dhoni’s jersey number. Every brand found a parallel to talk about in relation to their seamless success on the field.
Here are some of the best Dhoni and Raina brand creatives we found online.
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