Blue Cross campaign highlights the need for affordable medicines

Created by C Com Digital, the Blue Cross campaign focuses on the guilt felt by older persons in the pandemic induced financial concerns in several families with regards to the cost of medicines they need daily.

C Com Digital, an integrated digital agency supporting Blue Cross Laboratories Pvt. Ltd., recently came up with a campaign highlighting how people were not consuming their high cost medicines during Covid-19 for various reasons. The pandemic has impacted jobs and salaries due to which older persons with health complications such as diabetes and heart diseases are avoiding buying their medicines, which are often expensive.

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The video shows how a father is ready to forego his important diabetes and heart medicines for his son who is working from home on a lesser pay due to COVID-19. The campaign primarily aimed at the Indian and Nepal markets, with WhatsApp being a key method of dissemination.

Speaking about this, Chandan Bhagwe, Founder, C Com Digital, said, “Many persons with health comorbidities are not buying medications due to their high cost, which can adversely affect their health. This campaign was an attempt to highlight this important issue and help people understand that with Blue Cross, they can get their medicines at a comparatively lesser price, without the need to forego them and harm their health. It was also intended as an awareness campaign for doctors and others in the healthcare domain.”

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